Steps to Manage Your Content Library Like a Librarian Published step-manage-content-library-librarian If there was a fan club for librarians. Job Function Email List I would be a card-carrying member. Over the past few years, librarians have taught me more about content management than any other group of professionals. We marketers. Job Function Email List is practically immersed in content, and librarians are experts.
Content is organized and discoverable. We're the perfect couple. I'm obsessed with content organization challenges. Job Function Email List I find that librarian methodologies are essential for making content libraries useful, whether you're using a digital asset management system or something else. Let me show you the reason. Job Function Email List At this year's Intelligent Content Conference, I had the privilege of presenting with Jen.
Hurley, director of marketing operations at Clear Channel Outdoor. Jen has master's degrees in library and information science. Job Function Email List From our talk, I distilled three principles that are essential to managing your content library like a librarian. Job Function Email List HANDPICKED RELATED CONTENT: How Digital Asset Management Can Make a Big Impact on Your Content Marketing1. Your mission filter.